Orbit is going to support SOS Children’s Villages for the third time and you can join as well!

 Prague, September 10, 2018 – Every child deserves to smile. That is why Orbit once again decided to support SOS Children’s Villages taking care of underprivileged children. The third year of Smile Back campaign, which aims not only to raise awareness of proper dental hygiene but also to support healthy self-esteem of children, will be as usual joined by Iva Kubelková, also throught a song with a fitting name Úsmev (Smile) that she recorded together with talented children from the foundation. And you yourself can Smile Back as well! All you have to do is buy any Orbit chewing gums. Orbit is going to donate 1% of each product sold during the campaign - from September 10 to October 21, 2018 - to the SOS Children’s Villages. You can brag about your good deed on social media using #oplatusmev and inspire others as well! Find out more at www.oplatusmev.cz.  


This year’s Orbit Smile Back campaign follows two successful previous ones. In cooperation with SOS Children’s Villages Orbit will once again raise awareness of proper dental hygiene and also support healthy self-esteem of children. Specifically in this area there is a big novelty this year: Talented children from SOS Children’s Villages were given a chance to record a song together with Czech ambassador of the campaign – model, host and singer Iva Kubelková and Slovakian ambassador – singer Mária Čírová. Their cover of Slovakian band Modus’ song Úsmev will without fail lift up your mood as well. You can find the song together with a music video shot right there at the studio, on Youtube, Orbit Klub website or Orbit’s Facebook and Instagram.

I am very pleased to be able to help brighten up smiles of children who unfortunately so far in life haven’t been as lucky as they would had deserved. I am convinced that Smile Back campaign makes sense not just because of the finances raised for SOS Children’s Villages but also because it raises awareness of dental hygiene because healthy smile is so important for healthy self-esteem of both children and adults. This year we also recorded playful song and it was so nice to watch children from SOS Children’s Villages enjoy the whole day with a smile on their faces,” Iva Kubelková commented on her involvement in the campaign. 

Thanks to previous two years of the campaign Orbit has already donated over 1.8 million Czech crowns to Villages. We used the finances for instance to equip our center Kajuta, to keep it going for a year and also for salaries of social workers. Children also have a lot of fun during the program connected to Smile Back campaign, like dental workshops, contests and performances of celebrities. That is why we are looking forward to this year’s cooperation. Every year brings not just new surprises but also more smiles on children faces,” Mgr. Jindra Šalátová, National Director of SOS Children’s Villages, said.     


The finances raised during this year’s campaign will be used for salaries of social workers and also for thorough renovation of bathrooms in Brno Village so that conditions for dental hygiene and more can be improved. As a part of the campaign Orbit also prepared workshops for children that took place before summer vacations. They had a chance to learn basics of proper dental hygiene with assistance of dental hygienists and they were also given dental kits containing the right tools necessary. Iva Kubelková and Slovakian dancer and choreographer Laci Strike visited the children the same day and made everybody sing and dance. 

Get involved in Smile Back project and contribute to healthy smile and self-esteem of children in SOS Children’s Villages. Orbit chewing gums belong to proper dental hygiene routine at any age, contribute to healthy and beautiful teeth and also to children’s smiles. During the campaign, that starts September 10 and ends October 21, 2018 Orbit chewing gums can be bought for instance in Globus supermarket chains. Smile Back because every smile counts – even yours!   

Find out more at www.oplatusmev.cz 


Orbit is a leading brand of sugar-free chewing gums and it focuses not just on dental benefits of chewing gums but also on beautiful and healthy smile which helps to boost self-esteem and desire to smile in any situation. It also aims to shine light on importance of regular and proper dental hygiene. Orbit brand connects these aspects and continuously stresses the idea that self-esteem and desire to smile come naturally with clean teeth and its altogether healthiness which Orbit sugar-free chewing gums help to achieve. Sugar-free chewing gums are simple and practical way to support healthy and beautiful smile and they also enable us to feel better in any situation. 


SOS Children’s Villages are one of the most prominent NGOs in the Czech Republic. They help hundreds of families in danger of having their child taken away from them annually and also to maltreated, abused and neglected children who can’t grow up in their original families. SOS Children’s Villages provide complex services reaching from prevention of taking children from their families to imminent help to children in need. They also support foster families and underprivileged young people entering adult live. You can support the organization and its program by contributing to 211 757 409 / 0300. 


For more information please reach out to:

Markéta Topolčányová
AMI Communications, Týn 641/4, Praha 1, 110 00